The purpose of this course is to showcase some of the ways in which your business can begin to use the many freely available digital marketing tools and channels, including social networks and Google My Business, to raise your profile, increase brand awareness and drive sales.
We’ll look at creating original posts, video and blogs, as well as mining the wealth of existing content already out there for gold that you can re-purpose to help and educate your audience, as well as build trust in your brand and generate targeted leads from your ideal buyers.
